01. Feed / Nike App
The idea was to explore a different interaction model for the feed, segmenting the content into categories and catering to a more personal experience. The user's activities within the app would determine what the upper grid looks like, while the bottom content is based on interests selected during onboarding. The idea was to visually distinguish these pockets of content and make the experience more intuitive while celebrating the NIke's brand through content art direction and curation of images.
Concept for the interaction model, curation of assets, and styleguide.
Tais Bishop and Jeremey Fleischer
Styleguide / Feed
Parts of the styleguide developed to organize the parameters for CTAs, typography, and image content of the feed and threads. This criteria was laid out for both iOS and Android devices.
02. Welcome Animation / Nike App
The idea was to simplify the current four-step onboarding process on the Nike App. With two screens, the goal was to make the value propositions clear to the user while setting the tone for what type of content one will have access to through the app. A video background serves to give users a glimpse into Nike's content.
03. Peg35 Lookbook Concept / Nike App
The concept for this lookbook was to use "speed" as a way to introduce the new Pegasus 35. The user is prompted to look through the collection by swiping across the screen in a forward motion. Tapping onto the images brings up hotspots that facilitate the shopping experience. The goal was to decrease friction between editorial content and the app's shopping moments.
Visual Designer, UX